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Virtual Reality at Neiman Marcus

Retailer offers at-counter service online.

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By: TOM BRANNA

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Neiman Marcus has launched its online Beauty Product Specialist Program offering online customers a “personalized counter experience” they would receive in a Neiman Marcus store. “Through this program our customers can expect to receive guidance on skin care regimes, makeup application, and choosing a personal scent,” said Kelly St. John, Neiman Marcus Direct vice president, divisional merchandise manager, beauty. “The Neiman Marcus Online Product Specialist is here to take th...

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